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(Updated 10/1/2021)

THE PICERNE GROUP PRIVACY POLICY

The Picerne Group (“Picerne,” “we,” “us,” or “our”) respects the privacy of your information. This privacy policy (“Privacy Policy” or “Policy”) describes our privacy practices regarding personal information we collect from persons (“you” or “your”) who access websites that are owned and operated by us, including our RENTCafé Resident Portal website, and our related mobile applications that may be available for download (collectively, the “Site”). This Privacy Policy may also apply to information we collect when you apply or rent at one of our properties; through our offline interactions, including property visits; when you engage with us as a third-party vendor or contractor; and through other general inquiries we receive, including postal mail, electronic mail, telephone requests, and in person. Collectively, we refer to the websites, online services, property visits, and offline interactions as “Services.”

The purpose of this Privacy Policy is to inform you about the types of personal information we collect about you, why we collect it, how we may use it, whether we disclose the information to third parties, and the choices you have regarding how to access, delete, correct, change, and limit our use of the information.

PERSONAL INFORMATION WE COLLECT

We collect various types of personal information about you whenever you provide information to us, transact business with us, or use the Site or other Services. For purposes of this Privacy Policy, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. Personal Information does not include de-identified or aggregate consumer information, or public information lawfully available from governmental records.

Personal Information we collect may include:

We may also collect “Other Data” that generally does not reveal your specific identity and/or does not directly relate to an individual. To the extent Other Data reveal your specific identity, we will treat Other Data as Personal Information. Other Data may include cookies and similar collection technologies to track your browsing activity over time and across the Site and other third-party websites. We may use cookies to customize content specific to your interests and track your use of the Site. “Cookies” are text files that are placed on your computer and may be used to store your Personal Information. Your browser may store cookies on your computer, which will better enable you to navigate the Site upon your return. Most web browsers are initially set up to accept cookies. You can choose to delete existing cookies, allow or block cookies, and set preferences for certain websites in your browser’s settings. To modify your cookie consent preferences click here. Please note you may not be able to use the full functionality of the Site if you choose to block all cookies. In addition to cookies, we may use other now known or later developed technologies to assist us in observing the behavior of users visiting the Site. These technologies may access individual user information but the information is used only to compile aggregated statistics about the Site’s usage.

This Site uses Lead Attribution or Marketing Attribution to assess the conversions of different channels that generate leads. This Site also uses Google Analytics (and in the future may use other similar sites or services), a web analytics service provided by Google, Inc. (“Google”), to better assist us in understanding how the Site is used. Google Analytics will place cookies on your computer that will generate information that we select about your use of the Site, including your computer’s IP address. That information will be transmitted to and stored by Google. The information will be used for the purpose of evaluating consumer use of the Site, compiling reports on Site activity for our use, and providing other services relating to Site activity and usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. The use of cookies by Google Analytics is covered by Google’s privacy policy: https://www.google.com/policies/privacy/.

SOURCES OF PERSONAL INFORMATION

We collect Personal Information about you through the following categories of sources:

We may combine the Personal Information we collect from third parties with information that we have collected from you. Where legally required, we will obtain your consent before collecting Personal Information.

USE AND DISCLOSURE OF PERSONAL INFORMATION

We may use your Personal Information for various purposes, including the following:

SHARING OF PERSONAL INFORMATION

We limit access to Personal Information to our employees who we reasonably believe need the information to perform the tasks described above. We do not share your Personal Information with third parties, without your consent, except with the following:

YOUR RIGHTS AND CHOICES

If you are a California resident, you have the right to request that a business disclose what personal information it collects, uses, discloses, and sells under the California Consumer Privacy Act (CCPA), subject to applicable exceptions.

Right to Know and Request Disclosure

You have the right to know and request disclosure of the categories and uses of Personal Information about you that we have collected, used, disclosed, and/or sold (if any). Once we receive and confirm your verifiable consumer request, we will disclose to you:

Our response to requests to know (either the categories and/or specific pieces of Personal Information) will only cover the 12-month period preceding the request.

Right to Delete

You have the right to request that we delete any Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct service providers to delete) your Personal Information from our records. We may deny your deletion request if retaining the information is necessary for us or our services providers to:

Please note that certain of your Personal Information, such as your name or other identifying information, may remain in our database even after a deletion request to maintain the integrity and history record of our database and systems.

Right to Opt Out

We do not sell your Personal Information to third parties. If we do sell your Personal Information, you have the right, at any time, to opt out of the sale of your Personal Information.

Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights under the CCPA.
You are entitled to exercise the privacy rights conferred by the CCPA free from discriminatory treatment.

This means that we will not penalize you for exercising your rights, including, but not limited to, by: denying you services; increasing the price or rates of services; decreasing the level or quality of services; or suggesting that we may penalize you for exercising your rights.

HOW TO EXERCISE YOUR RIGHTS

To exercise any of your rights described above, please submit a request by:

Only you or an authorized agent may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your child.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. All requests must provide enough information for us to reasonably verify you are the person about whom we collected
Personal Information or an authorized representative. The amount of information necessary will depend on the request but we will only use Personal Information provided with a request to verify your identity and authority to make the request.

If you have any questions or concerns regarding the exercise of your rights or the collection or use of your Personal Information, please let us know.

Response Timing and Format

We will make our best effort to respond to a verifiable consumer request within 45 days of its receipt. Within 10 days of receiving the request, we will confirm receipt and provide information about its verification and processing of the request. If we require more time, we will inform you of the reason and an extension period (up to 90 days) in writing. We do not charge a fee to process requests, unless they are excessive or baseless. We will maintain records of consumer requests made pursuant to the CCPA, as well as our response to said requests, for a period of at least 24 months.

CHILDREN’S PRIVACY

We are committed to protecting the privacy rights of children. As a general rule, we do not collect or maintain information at our sites from those we know are under 16 years old, nor do we sell the personal information of children under the age of 16. If we learn that we have collected personal information of a child without the consent of the child’s parent or guardian, we will delete that information. If you are a parent or guardian and you believe that your child under the age of 13 may have provided personally identifiable information through any of our websites, please contact us using the information below.

HOW TO CONTACT US

Please direct any questions or concerns about this Privacy Policy, or any of our privacy policies and practices, by using any of the methods below:

ACCEPTANCE OF PRIVACY POLICY

Each time you submit an application, or access, use, or browse the Site, you signify your acceptance of the Privacy Policy. If you do not accept this Privacy Policy, you are not authorized to use the Site and must discontinue use of the Site immediately. If you provide your personal information to Picerne through other Services, including offline, we ask you to review this Privacy Policy which also governs information collected through other aspects of our business. This Privacy Policy does not apply to the practices of companies that Picerne does not own or control, or to people whom Picerne does not employ or manage.

CHANGES TO PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time. When there is a change or update, we will post the updated Privacy Policy and your continued use of this Site following those changes means that you accept the revised Policy. If required by law, we will notify you of such changes.